Alicia Kaye


Alicia grew up in Canada and began participating in triathlon when she was 11 years old. Becoming a professional triathlete at the age of 14, Alicia spent her teen years juggling academic studies and racing triathlon. While completing her undergraduate degree in Sport Psychology, she met fellow triathlete and now husband, Jarrod Shoemaker.

Since meeting Jarrod, she has begun racing for the United States and has also completed her master’s degree in Athletic Counseling. Some of Alicia's proudest moments include winning Canadian Junior National Championships in 2001 and winning the St. Anthony’s Triathlon in 2013.

In her spare time Alicia works as a mental trainer and runs a skincare company with her husband Jarrod called Endurance Shield.

Most buzzworthy accomplishment:

2 x Lifetime Series Champion 2013 & 2014, Toyota Triple Crown Champion 2013, 4 x 70.3 Winner.

Favorite Honey Stinger product:

Vanilla and Strawberry Kiwi Organic Energy Gels

Favorite quote and/or words of wisdom:

Nothing worth doing is easy.